About Us

ScratchWizard™ is a division of Applied Colors LLC, established in 2007, and is one of the leading companies in the manufacture, distribution and sale of automotive coatings and related detailing products to retail customers in the U.S.

In 2006 our founder, Robert Keppel, created the Scratchout™ professional paint touch up kits from his home. Robert’s garage based startup quickly became successful and he soon began to supply these kits to many professional auto dealerships, auto detailing companies and mobile technicians all over the U.S. and Canada. Once the company added instructional videos to the website in 2011, sales skyrocketed. When people heard they could purchase scratch repair kits that result in auto body shop quality repairs without having to pay the high commercial prices, we received thousands of emails from consumers inquiring about Scratchout™ products. Thus, ScratchWizard™ came to be. We use the same process as the professionals but without the inflated prices. Over the years, we have expanded our products to aid in much more than scratch repairs such as: interior repairs, windshield chip repairs, headlight repairs, odor removal and many other auto detailing needs. More than a hundred thousand cars have been touched up with our ScratchWizard™ products.

ScratchWizard™ is proud to provide professional performance automotive spray and touch up paints for your vehicle’s interior and exterior repair requirements. We provide a 100% OEM Color Match Guarantee and our products are proudly made in the USA.