Psychology Behind Various Paint Colors

Psychology Behind Various Paint Colors

When you choose a new vehicle, you want to take an in-depth look at the various features it has to offer. The vehicle’s color is an extremely prominent quality in its overall aesthetic, and many people carefully consider it, whether they consciously think about it or not.

Many car owners want to give off a certain impression on the road; however, we usually don’t know why we choose a certain color over another. A huge deciding factor has to do with the psychology of colors and what an individual color may convey. Learn about the psychology behind what various paint colors mean, so you can give your car a unique identity on the road.

Colors and Their Meaning

  • Black: mystery, power, strength, authority, elegance, and formality.
  • Silver: sleek, modern, wealth, high-tech, sophisticated, and industrial.
  • White: purity, cleanliness, complete, neat, and innocence.
  • Red: energetic, outgoing, courageous, strength, intensity, exciting, impulsive, and passionate.
  • Blue: calming, trustworthy, loyal, strong, confident, and persistent.
  • Gold: wealth, extravagance, elegance, status, success, and confidence.
  • Yellow: happiness, modern, energetic, honorable, positive, and remembrance.
  • Brown: security, comfort, simplicity, warmth, honesty, and reliability.
  • Purple: ambition, royalty, luxury, independence, and wisdom.
  • Green: relaxing, natural, balance, harmony, and ambition.
  • Orange: enthusiasm, fun, freedom, vibrant, and success.

In addition to the hidden meaning of the colors, many people may choose a color based on another feature, such as safety. Bright colors like red, orange, and white may grab the attention of a parent looking out for cars when with their child.

Regardless of your vehicle type or it’s color, however, your car paint can still sustain damage. The exterior of a car is important to many, and it can be worrisome if it gets scratched. Paint touch up kits offered at Scratch Wizard can help fix any type of car’s paint, from Volvo to BMW. If you own a Volvo car, in particular, Scratch Wizard has the right Volvo touch up paint that can make that blemish disappear.